El Bethel Digital Ministry
Project Status & Google Ad Grant Goals for 2026
Last Updated: March 20, 2026
Live
elbethel.com
3
$329
Live
$10K/mo
77%
19
Google Ad Grant Overview
$10,000/month • Account: 887-286-3444
AskHaven $150/day • Wellness Center $100/day • Church Search $79/day
3 Active
$329/day
3 Goals
✓ Good
Quick Links for Leadership
Login with church Google account
What People See When They Search:
Campaign 1: AskHaven ($150/day)
Ad · elbethel.com/askhaven
Free Help in Redford MI | Food, Housing, Jobs & More
Need assistance? AskHaven connects you to free resources. Available in English & Spanish. 24/7.
Campaign 2: Wellness Center ($100/day)
Ad · elbethel.com/wellness
Mental Health & Recovery Support | El Bethel Wellness Center
Free counseling referrals, support groups & recovery resources in Redford, MI.
Campaign 3: Church Search ($79/day)
Ad · elbethel.com
El Bethel Baptist Church | Visit Us This Sunday at 9AM
Redford, MI — Serving since 1957. Join us for worship, Bible study & community.
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From Google
AskHaven — AI Community Resource Assistant
Free help for food, housing, jobs, healthcare & more
Status
✓ Live
Resources
50+ verified
Languages
English & Spanish
Soft Launch
Sunday Mar 23
What it does: Visitors type what they need — food, utility help, counseling, legal aid — and AskHaven instantly connects them to verified local resources with addresses, phone numbers, and hours.
Key features: 8 quick-start categories, bilingual English/Spanish, anonymous feedback system, crisis detection with 211/988 routing, plain-language responses (no jargon).
Wellness Center
Mental health, recovery support & family services
Service Hours
Tuesday & Thursday: 10 AM – 6 PM
Sunday: 8 AM – 11 AM
Services Offered
Mental health counseling referrals, substance recovery support groups, family support & crisis intervention
Grant Strategy — 2026
Total potential funding: $300K – $850K
Michigan Health Foundation — Healthy Aging
Concept paper for community wellness expansion
Up to $750K
Due March 30 ⚡
BCBS of Michigan Foundation
Health equity & community health improvement
Up to $50K
Due May 27
Community Foundation for SE Michigan
Community impact & program development
$15K – $100K
Due July 15
MHF — Capacity Building
Organizational infrastructure & technology
Up to $300K
Due July 31
AskHaven as a Service
Packaging our AI resource assistant for other churches and nonprofits. Each organization gets a customized version trained on their local resources.
Distribution Channel: COBAP
Council of Baptist Pastors of Detroit — network of 100+ churches. Current president: Rev. Orville K. Littlejohn. Pastor Glass (Rev. Lawrence Glass Sr.) served as past president.
AI Council
Three AI systems coordinate via a secure bridge API to manage all of El Bethel's digital operations:
OpenClaw — Strategy & coordination
Deep Agent — Engineering & deployment
Perplexity — Research & verification
Overall Project Progress
77%40 of 52 milestones completed
Project Milestones
- Website architecture & design
- Core pages (Home, About, Ministries, Sermons, Events, Contact)
- Mobile-responsive design
- Prayer Wall feature
- Visitor Registration landing page
- Sermon video integration (YouTube)
- Podcast player feature
- Google Analytics 4 integration
- Privacy Policy (Ad Grant compliance)
- 501(c)(3) status display
- Site Brain documentation
- Give page (Givelify integration)
- Live Stream page with embedded YouTube
- Welcome QR Check-in system
Google Ad Grant Goals
$120,000 annual grant • $10,000/month
Website Launch
Target: Live by March 1
GA4 Conversions Setup
Target: 5 conversion goals
Ad Campaigns
Target: 3 campaigns live
AskHaven Launch
Target: AI resource assistant
Wellness Center
Target: Landing page live
Negative Keywords
Target: 50+ blocked terms
🎯 Ultimate 2026 Goal
Track 100+ people from Google Ads → Website → Physical Church Visit
Proving ROI: Every dollar of the $120,000 Google Ad Grant bringing souls to El Bethel
Recently Completed (March 18–20, 2026)
- People Follow-Up Tracker — unified inbox for visitors, prayers, contacts, check-ins
- Follow-Up Routing system — 6 roles with inline editing (Pastor, General Inquiries, etc.)
- AskHaven resource verification — removed closed organizations, corrected phone numbers
- AskHaven formatting fix — clean plain text output, no more raw markdown
- Ministries page redesign — accordion layout with 23 ministries in 4 categories
- Leadership Dashboard overhaul — AskHaven, Wellness, Grant Strategy, AI Council sections added
- Google Business Profile audit — identified wrong hours, missing description, phone issue
- GA4 implementation audit — all pages confirmed tracking, measurement ID verified
- Multi-agent bridge system — OpenClaw, Perplexity, DeepAgent coordinating via API
- Email notification system — general outreach emails configured and tested
Immediate Next Steps (Pre-Sunday Launch)
- 1Update Google Business Profile — fix hours (add 9AM Sunday), add full church name, update description, change phone to office (313-532-7897)
- 2Fill in Follow-Up Routing — assign real names to 4 TBD roles, add Pastor Lawrence's email/phone
- 3Sunday soft launch — use Follow-Up Tracker to log visitor contacts, test QR check-in, monitor AskHaven
- 4MHF concept paper — due March 30 (up to $750K wellness grant)
- 5Domain transfer — move elbethel.com from Network Solutions to church's GoDaddy account
- 6Google Ads keyword expansion — add high-opportunity keywords from Perplexity gap analysis
This dashboard is for El Bethel leadership only. Not indexed by search engines.
Questions? Contact the digital ministry team.